The Best (and the Worst) Commercials Starring NFL Players In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia. Or Newcastle "If We Made It." That means between $650 and $800 a day on set, and if theyre also classified as principal actors, they receive residual payments from larger media markets Like Young, they're perceived as smaller in statureYoung was "only" 6-foot-2 but his scrambling, scatback style made him appear scrappier than more recent QB giants like 6-foot-6 Joe Flacco and 6-foot-5 Ben Roethlisberger, Philip Rivers and Peyton Manning; meanwhile, BBH is only about 75 people toiling in relative anonymity among the behemoth NYC shops. Troy Polamalu's Hair Had So heres to the greatest player we dont know yet, the greatest play we havent seen, the greatest beer you maybe havent tried and the greatest year thats still ahead of us.. Pujols' current major sponsors are Upper Deck, DirecTV and Nike. EDO uses analytics that track brand and product searches and sales when ads air, helping companies and networks determine ads' value during sporting events. As this guy signs footballs, speaks to the press, and gets stalked by that same crazed fan, State Farm reminds us why it is always best to double check.. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. "The insurance industry has proven to be a real backbone of the sports advertising marketplace," he added. Recently-retired NFL quarterback Alex Smith. Tennis great Serena Williams is routinely ranked among the highest earning female athletes in the world. Like every other year, the 2021 Super Bowl ads are full of celebrities, from former football players to A-list actors to popular musicians. The ad was directed by Peter Berg of "Friday Night Lights" fame, and it looked like a fine time was had by all. Progressive created 17 "At home with Baker" commercials, highlighting Mayfield using a stadium as his home and enduring everyday insurance-related problems. Furthermore, an ad with a recognizable face can be more entertaining, especially if the pitchman is used correctly. In 1983, when Elway was drafted No. His major sponsorship deals include Chevrolet, Wrangler, Budweiser, Domino's Pizza, Gillette, TaxSlayer and KLN Family Brands. 10 Recently Retired NFL Players Who Will Make The Hall That's what Staubach did. While some relatively well-known athletes are relegated to local or regional advertisements, others have a new national ad hit the air every few months. And on and on. Woods has also appeared in commercials for ESPN. Why do marketers love to play the fame card in their advertisements? Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. ", Budweiser frogs/lizards/donkey, Adobe's "Dream On" and countless others. This is the most famous Drew Brees commercial to date, and he has been involved with quite a few over his professional career. And while the dental and vision coverage of Medicare Advantage plans sounds great, some plans in your area may only include routine visits, not more expensive items like dental implants and eyeglasses. But unlike Moon, they've stayed in Richmond and just kept doing their thing at a Hall of Fame level . 10 Legendary Quarterbacks and the Ad Agencies Most Like Them In this spot for a local Pizza Hut, Flacco makes Pinocchio look like a yoga instructor. Between 1984 with the Oilers and 2000 with the Kansas City Chiefs, Moon was a nine-time Pro Bowler, passing for almost 50,000 yards and 291 touchdowns, and was indeed elected to Canton in 2006. There is no breakdown of Michael Phelps' earning available, but he's worth upwards of $50 million, the vast majority of which he earned through endorsements. Those pitches, which also flood our mailboxes during this enrollment period that ends Dec. 7, complicate what can be a mind-boggling array of insurance choices. However, the ad is so powerful that I had to include it on the list. The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks. Think that's an insult to now mid-50s Alex and the gang in Boulder? Anyone who is surprised by that obviously hasn't been watching television in the past five years. All he did was win. Broke virtually every passing record while active. Jackson, who was also a running back, wonders out loud whether Smith really was the strongest, starts repeatedly snapping baseball bats on his knee and throws them into the fire. Soft-spoken. His massive salary is padded with lucrative endorsement deals. But Jeter has always been a magnet for high-profile sponsors, including the lucrative deals he currently has with Gillette, Movado, Gatorade, Ford and Nike. Or will they become the 2008 Favre Jets (when he threw a whopping 22 interceptions and harassed a female reporter with NSFW texts)? Ill just leave this here for you: Quarterbacks have been the dominant pitchmen on national campaigns. 2023 CNBC LLC. One reason for this is the Chiefs, and the Packers have won more over the years, while the Browns haven't. Former running back Emmitt Smith tells Jackson to rethink his comment and asserts that former wide receiver Jerry Rice, who is sitting in the room with them, is the strongest of all time. In recent years Brady has appeared in ads for Under Armour, Dodge, UGG Australia, NFL player safety, ESPN, Visa, Stetson, Movadowatches and Snickers. Steve Smith has not been given much exposure to national television during the course of his career. State Farm did not immediately make a spokesperson available for this article. Lewis never reaches the end zone, stating how men, women, and even animals want to be just like him. However, upon second thought, he wonders why he would even reveal the specifics of his order when he considers that kind of information rather personal -- something only between him and his belly. There is one caveat: these are not the typical endorsement for Nike or other athletic gear. "They've hit on the right guy," Rosner said of Progressive's investment in Mayfield. Like Staubach, they started relatively late (1981) compared to the big New York or Chicago names. Prolific passer. Plus, the average yearly coverage limit of Advantage dental plans ranges from about $1,000 to $1,300, according to the Kaiser Family Foundation. But like Elway's football-baseball chops, the New York office is as legit as L.A.rebooting Busch Beer; the pro bono "Art Heist for Good" for Water Is Life; etc.making Deutsch an under-the-radar, dual-coastal baller, just like Elway. Montana, therefore, would be: Not just because they both happen to be San Francisco (just a convenient bonus for me). Four Super Bowl titles. "They do better," said Charney of the ads' effectiveness during NFL contests. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. Another successful campaign that turns an athletes celebrity status upside down is the State Farm Discount Double Check campaign with Aaron Rodgers. Brees may be a successful quarterback, but no one has patience when one man can manage to create traffic miles long by blocking the entrance. It is highly recommended that you use the latest versions of a supported browser in order to receive an optimal viewing experience. He kicked conventional training and recovery to the curb and created the TB12 Method and brand, based on the heretofore ignored concept of muscle pliability, which will keep him playing at a high level well past when human males are supposed to. Lets start with then-New England Patriot Wes Welker attempting to sell mattresses for Bobs Discount Furniture: And then there is Jake Delhomme selling biscuits in a commercial might be so bad that its good: Finally, the Buttfumble Award for absolute worst commercial, in this reviewers opinion, belongs to Joe Flacco, quarterback of the Baltimore Ravens and MVP of Super Bowl XLVII (I also nominate him as the worst pitchman). In the past he's shilled for Nextel, Fritos, Coca-Cola and Tylenol. commercial The best insights from the ultimate insiders, 2023 NYP Holdings, Inc. All Rights Reserved, Heres which beer embodies your zodiac sign, Guinness family curse strikes again as young brewery heiress drowns, Unsold Guinness beer used to fertilize Christmas trees during lockdown, A vehophobe falls for Irelands wondrous public transport. Reality 25 Athletes Who Have Been in a Million Commercials Powder for your headache. Its a good question, as the effectiveness of such ads is hardly conclusive. And they just keep finding new, unconventional ways to, like Brady, keep winning with less. King James has mega contracts with industry kingpins like Coca-Cola, McDonalds and Nike, as well as lesser deals with Upper Deck, Dunkin' Donuts and State Farm Insurance. It features Lewis punishing opposing tacklers with vicious stiff arms on the way to the end zone. Larry Fitzgerald has proven to be one of the elite wide receivers in the NFL due to his ability to catch every football that is thrown off him. He's pretty natural and pretty relatable. And the better it is for Baker Mayfield's brand.". Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. Plus, unlike original Medicare, you may need prior approval for coverage of a medical procedure or equipment such as insulin pumps. I loved F&Mgreat liberal arts schoolbut let's face it: A "Diplomat" is going to get his ass kicked every time by a Bulldog, a Cougar, a Tiger or a Gator. Here's a list of every NFL player in the commercial, in order of appearance: Dick Butkus Joe Greene Aaron Donald Peyton Manning Orlando Pace Alvin Kamara Drew Giants quarterback Eli Manning followed in the proud tradition of big brother Peyton by appearing in commercials for absolutely everything. California boy Elway didn't want any part of that East Coast trainwreck. Verlander's major sponsorships are with Rawlings, Reebok, Chevrolet and 2KSports. When he retired, Peyton was perhaps the most revered and famous QB to ever play the position. The Jets QB was part of the first generation who saw athletes selling products like they do today. The Last Decade: Where Are They Now AT&T TV Spot, 'Strongest of All Time' Featuring Bo Jackson She also starred with her sister in a recent commercial for Apple, as well a Kraft commercial which costarred Peyton and Eli Manning. The commercial focuses more on his personal story and struggle for success than on his fame as a football player or even his reliance on a particular product. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. Dinner for two at that swanky restaurant: $300. A trusted health insurance agent can also help. The firm estimated last weekend's six NFL wild card games were worth around $55 million per game, generating $330 million for networks. Tony Romo, former Dallas Cowboys quarterback, is the spokesperson for Corona. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative endorsement deals. And the dude couldn't run: had 87 rushing yards in his WHOLE CAREER. There is no American athlete who earns a greater percentage of his total income from endorsements than golf superstar Tiger Woods. Retired NFL Quarterback Alex Smith Enters Partnership With Recovery Footwear Brand Oofos. For help selecting the right Medicare plan for you, contact your countys Office of the Aging. Seriously. Three Super Bowl MVPs. Peyton Manning and Eli Manning are among the many NFL stars who not only shine on the football field, but on America's television screens as well. Who knows how much money there is in swimming alone? As a result, Eli locks Peyton in the closet and convinces Archie that he has no idea about his whereabouts. Manning has such a large body of work to choose from. But EDO's data suggest Mayfield's spots are still gaining momentum now that the Browns having finally won. 1 overall out of Stanford, the Colts sucked. ine Cain. Mayfield's Progressive spots should generate more attraction, especially in an AFC Championship week. Rice replies that it's thanks to the two strongest quarterbacks of all time, referring to retired football players Steve Young and Joe Montana, both of whom are also While Medicare Advantage plans include medical, hospital and drug coverage, they can also feature extra benefits not offered by traditional Medicare, such as dental, hearing and vision coverage with no additional premium. Has any athlete in history even come close to the dominating advertising presence of Peyton Manning? They've won with the sexy, long bombs and the scrambling running game of inches. 1 1. This one's pretty simple. And recent mega-wins like Pepsi, Tostitos, BMW and Xfinity. In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. The Best NFL Players Who Retired In 2021 - Ranker John Travolta promotes a gardening product with his daughter and some Grease dance move, Michael B. Jordan Co-founder Pat Fallon was the son of a Staubach-esque war hero. When Rodgers saw BJ Raji steal his pose, he didn't appreciate his own teammate stealing his touchdown dance. Theyve also enlisted the help of several former NFL greats, including Peyton Manning, Jerome Bettis, Teddy Bradshaw and retired New York Giants legends, Eli Manning and Victor Cruz. He's got deals with Powerade, Foot Locker, 2K Sports, Skullcandy and Wilson Sporting Goods, and in 2012 he signed a $260 million contract with Adidas. So, Marino is: They were (sadly, past tense) as precise with pure, head-exploding, I-could-never-have-come-up-with-that-in-a-million-years-and-I'm-super-jealous! Another odd but successful commercial, in my opinion, is Craig Ironhead Heyward pitching Zest Body Wash. Heyward was one of the most bruising fullbacks to play the game, and Zest used him to introduce body wash to the male consumer. Download the 2023 Super Bowl TV Ad Report from iSpot Today. There is no exact figure out there revealing the income recently retired Ravens linebacker Ray Lewis has been pulling in for his many endorsements. Montana reminds them all not to forget the strongest running back of all time and points to Smith. Howard's main sponsorship deals are with Adidas and McDonalds, but he's also done commercials for ESPN, EA Sports, T-Mobile and Vitamin Water. Kyle Orton - Fantasy Football Expert and Potential Politician. comedy as Marino was with his deep ball. Why? And he actually met his girlfriend, model Kate Upton, while shooting a commercial for MLB 2K12. Joe Green had a reputation for being a mean and intimidating player, hence the nickname, but this commercial shows that there is one thing that can make even this tough man smile. It's probably because Orton retired without saying a word to anybody. Never won a Super Bowl, however, so doesn't get the props that others further down this list get. And like Favre did from 1994 to 2007only QB to win MVP three consecutive years; 1990s All-Decade QB; Super Bowl champ in 1996CP+B utterly dominated for a stretch (Agency of the Decade in the 2000s). Which is why it's this quote in the AdAge piece from co-president and CCO Colleen DeCourcy (perhaps the Bill Belichick to the whole agency's Brady?) Also, Mahomes and Rodgers are the new faces of the NFL, replacing Tom Brady and Drew Brees, who play in their matchup on Sunday. The writers were smart to answer any male objections to using something other than a bar of soap and a washcloth and Heywards personality, and delivery made him a fantastic pitchman. New Florida quarterback Graham Mertz was on "We wanted to make sure he fit our brand and had the right improv skills and would be himself.". Got a confidential news tip? Ranking the Top 10 Commercials Featuring Current NFL Players Tables crash and plates smash as 44 players and ex-players from Jim Brown (oldest at 82) to Saquon Barkley (youngest at 21) join the mayhem. But because Elway may not get the recognition of QBs 1-4 on this list, I'd say he's more or less: Specifically, the L.A. office. Bryant's major sponsors include Mercedes-Benz, Coca-Cola, Nike, Panini America and Turkish Airlines. Brees has used the same chant to pump up his teammates in New Orleans since becoming a member of the Saints. People forget that in 2009, Favre threw 33 touchdowns and only 7 interceptions. That includes more than 100,000 of us in Orange, Ulster and Sullivan counties. Subway TV Spot, 'Go Pro for Double the Protein' Featuring Marshawn Lynch, Lay's Kettle Cooked TV Spot, 'Get Lost in the Crunch' Featuring Marshawn Lynch, Frito Lay TV Spot, 'Twas the Night Before Kickoff' Featuring Marshawn Lynch, Ezekiel Elliot, Rob Gronkowski, Xbox One X TV Spot, 'Feel True Power' Song by Kanye West, Subway TV Spot, 'Virtual' Featuring Marshawn Lynch, Uber Eats Uber One TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, Uber Eats Uber One TV Spot, 'What'd The Fox Say', Uber Eats One TV Spot, 'Montell Did It' Featuring Montell Jordan, P. Diddy, Uber Eats Uber One Super Bowl 2023 TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, This site uses cookies to provide you with a great user experience. WebRetired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Refined. The best NFL Hes not everybodys favorite. Which made me think: With another great NFL season beginning tonight, if the best-ever quarterbacks were advertising agencies, and vice versa. This spot from Miller Lite, like Coke, was a success because it used their NFL pitchmen in a way that went against their reputation. Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. Earnhardt surpassed all drivers in endorsements back in 2004, and he has yet to cede any ground. DeMarcus Ware currently ranks number 8 on the NFLs all time sack leaders list. After joining the Broncos, Peyton threw 103 of his career 539 touchdown passes and led Denver to two Super Bowl appearances, in 2013 and 2015, including their first win since 1998. The two most prolific pitchmen currently working are Peyton Manning and Aaron Rodgers. Who would've known "Beast Mode" had an affinity for fried dumplings. The plan was effective, as it netted the company TV exposure. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. 9 highest paid American athlete in 2012, and more than half of the almost $30 million he banked came from his play on the field. Of the more than $20 million he made in 2012, 62 percent of that was earned off the track. This perennial All Pro is practically a lock for the Hall Of Fame. So, which agency reminds me of "not as much respect as they deserve," perhaps because they started in a relative advertising hinterland? The track record and respect are lasting. So, Favre would be: Like Favre, CP+B started in the south (Miami). The ads perform two-three times better than other ads aired in those games.". Cameras must show field goal attempts, so Allstate won. Not lesser talent, of coursemany of the best creatives in the business are there, or want to be therebut more with brands that had been previously "less than," like Ford, KFC, Old Spice, and to some degree Bud Light (corn syrup debacle aside). Heisman Trophy winner. In an interview with CNBC on Thursday, Charney praised Mayfield's sports marketing appeal, and with the team still in the National Football League's playoffs, the insurance firm is expecting a big weekend with its football ad spots. Around 45 percent of his overall income comes from endorsement dealssome of which he shares with Peyton. Rodgers earns $9 million in endorsements, according to Forbes. Peyton Manning and Eli Manning are among the many NFL stars who not only shine on the football field, but on America's television screens as well. But there's nothing harder in sports than replacing a legend. Submissions should come only from actors, their parent/legal guardian or casting agency. Double threat, just like Young. And that is, of course, a Coke. Maybe because he came from the Canadian hinterlandsthe Canadian Football League, leading the Edmonton Eskimos to a record five straight CFL titles. He made the most money overall of the four drivers to crack the top 50, but netted the least race winnings. And your doctors or hospital may not accept those plans. Mickelson has become the face of psoriatic arthritis, hawking the prescription drug Enbrel in commercials for Pfizer. We've received your submission. Download the 2023 Super Bowl TV Ad Report from iSpot Today. What would that look like? Maybe they "couldn't run," eitheri.e., they weren't exactly known for much beyond insane comedybut who cares? Follow me on Twitter if you'd like. How many Super Bowls did Joe Montana win? They've always gone about their business with a quiet but lethally effective dignity and a refined, old-school creative sensibilityevery creative in advertising still reveres (or should) their work for Porsche, Time magazine, Rolling Stone, CitiBank; but they also redefined TV via the weirdo Swedish Miller Lite work and then-revolutionary (what's branded content?!) After finished playing a hard-fought game, his biggest fan offered Polamalu his Coke Zero. This guy just doesn't get the respect he deserves. Pitches like Namaths can be misleading or downright deceptive, starting with the red, white and blue colors that insinuate the ads are from the government, as do the state logos on some mailers. It's been a Brees-like resurgence for FCB, and like the Saints stud, it doesn't seem to be slowing down. "But the fact of the matter is, they [insurance firms] keep doing it because they clearly found it effective. Much like Work like "The Truth Is Worth It" for The New York Times is the advertising equivalent of Peyton's record-breaking 55 touchdown passes in 2013. And he was the most visible, gold-standard poster boy for the NFL itself, as well as the quarterback that other quarterbacks wanted to be, thanks to his sustained success, be it on the Indianapolis Colts or Denver Broncos. Kurt Warner, Steve Smith Sr. and Adam Thielen break down QBs and WRs live on the field. Didn't he do 10 spots for Papa John's in the past year alone? Your California Privacy Rights/Privacy Policy. That's the network that will carry the Browns' matchup against the Kansas City Chiefs on Sunday. Stranger things have happened. All the NFL players who retire in 2021 will leave a legacy that lives on. Thunder superstar Kevin Durant currently earns around 55 percent of his total income from endorsements. The most classic commercial involving the future Hall of Famer is no different. Streaming-only NFL game draws big ratings. "He'll [Mayfield] score a touchdown or throw a touchdown pass, and at the break, we try to get that pod.". Last year's event drew over 100 million total viewers for Fox Sports. Some of the highest paid athletes in the worldlike LeBron James, Peyton Manning and Derek Jetercan double, or even triple, their already massive salary with a few commercials per year. And according to advertising metrics data firm EDO, insurance ads in NFL games featuring the player outperform other ads. Unfortunately, it's the case of big brother picking on his younger sibling. Be warned, these are butt fumble bad. He's the only NFL player the firm uses in its sports marketing campaigns. Over the past decade he's been one of Nike's most visible spokesmen. You want to be great? Lack of financial details aside, it's safe to say that Lewis has been doing pretty well in that department. In the past he's appeared in commercials for Converse and T-Mobile as well. In this installment of AT&T's Strongest of the Strong, former baseball and football player Bo Jackson watches a game on TV and comments that the receiver is one of the strongest he's ever seen. But his visibility in advertising increased dramatically in 2012. And if you're wondering what the difference between a regional and national commercial is in terms of monetary compensationlet's just say it's substantial.
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